What is Slow Fashion?

The fashion industry is responsible for a whopping 10% of the world’s toxic pollution. Widespread, excessive consumption and an unsustainable production model make it difficult to tackle this issue. But we can start by thinking differently about fashion. A few years ago, the term “slow fashion” became more prevalent as consumers began to understand its benefits, an alternative way of shopping that can change the fashion industry and create a more sustainable future.

What is slow fashion?

The term “slow fashion” became more prevalent in 2012, when consumers began to understand its benefits. It is an alternative way of shopping that is all about making thoughtful consumer choices and buying less but better quality clothing that will last longer.

A few years ago, when people heard about the environmental impact of the fashion industry, they wanted to do something about it. But what? For some people, this meant wearing second-hand clothes instead of buying new ones. Others started sewing their own clothes or buying garments made out of natural fabrics like organic cotton or hemp. And then there are those who came up with the idea of slow fashion.

The benefits of slow fashion

What are the benefits of slow fashion? There are many reasons why you should think about buying better quality, high-quality clothes that will last longer.

1. You can spend less money

The first benefit is that you’ll spend less money. When you buy clothes that are poorly made, they won’t last long and they won’t be made of high-quality material. Buying expensive pieces is not always necessary; it’s about getting clothes that will last.

2. Less waste

Buying fewer pieces of clothing means there will be less left over after you wear it out or grow out of it. Fewer items in your closet means less waste in the environment!

3. Better quality

Better quality clothes don’t need to be replaced often because they’re made with quality material that lasts for years instead of months. It will also look better on you because it fits properly and feels comfortable (and isn’t shrinking). Finally, the clothes you own will be unique to you and work with your style, body shape, and lifestyle more effectively than cheaply produced pieces from fast fashion brands.

How to buy less but better quality clothes?

You can buy less but better quality clothes by searching for clothing that will last longer. For example, you could buy a dress that is long enough to wear to different occasions and it is made of natural fibers.

You could also purchase a number of versatile pieces that would work for different occasions instead of purchasing a bunch of outfits for one occasion. This way, you won’t have a closet full of clothes you don’t wear.

If you are looking to refresh your wardrobe, try shopping vintage or secondhand shops. You may find something higher quality than what you were originally looking for without excessive production costs.

Does slow fashion work for everyone?

Slow fashion may not work for everyone, but it does make sense for some. Those who are looking to reduce their environmental footprint or those with limited budgets are good candidates for the slow fashion movement.

We live in a world where things are constantly changing and it can be hard to keep up with trends. This is why buying low quality clothes that will fall apart in months isn’t always the best idea. Sure, you might get that perfect outfit now, but what about next year? You’ll end up spending more money on clothes than you ever would have if you had just bought something better in the first place.

Slow fashion is about making conscious choices when shopping for clothing so it is less likely that people will buy things they don’t need.


Slow Fashion is much more than a trend. It’s a lifestyle. As we continue to consume more and more, we’re unwittingly creating a cycle of over-consumption, over production and over-destruction. With this in mind, take a moment to consider how your clothes might fit into this cycle.

Slow fashion is the antithesis of the quick-fix culture we’ve fallen victim to; it’s about taking time to consider what you need and want, and making the conscious choice to buy less but better quality clothes.

It may take more time and effort, but it will save you money and resources in the long-run and give you the opportunity to enjoy your clothes for longer. Slow fashion is good for the environment and your wallet.